Oversize Sweater
Organic Cotton / Oversize / Screen Print
Front — JOLENE
Back / neck — JUST BECAUSE I CAN
3 Colours
Jolene
Drop 001 / Edition of 1000 / September 2026
In Dolly Parton's song, Jolene is the woman you're warned about.
We turn it around: there is a Jolene in each of us.
Drop 001 — Jolene
Typography is the only motif.
No illustrations, no effects. One word or one line in Futura Bold, centred at chest height. Everything else in Futura Regular — and three colours that never change.
Edition 1000 · 4 pieces · September 2026 · Navy, White, Beige
€160.00
T-Shirt
Organic Cotton / Unisex / Screen Print
Front — JOLENE
Back / neck — JUST BECAUSE I CAN
3 Colours
Tank Top
Organic Cotton / Unisex / Screen Print
Front — JOLENE
Back / neck — JUST BECAUSE I CAN
3 Colours
The name
ANNI + POET becomes APOËT
A label that wears and gifts poetry. It listens — to language, films, music, literature, headlines — and turns it into a message, an attitude, a statement.
Pronunciation — a · po · ët
Signet — two dots
Signet — two dots
Manifesto
Five commitments.
ILanguageEvery word is curated, never decorated.
IIAttitudeWe only print what we would say ourselves.
IIISelectedEvery edition is limited and numbered.
IVOriginOrganic cotton, Europe, traceable in every seam.
VRespectWe respect other people's feelings, and we are kind.
An it-piece is not a design. It is a word at the right time.
A drop appears when a theme is curated. No season, no preview, no sale — the limit is the number of pieces, not the calendar. A word says more on the street than a logo, which is why our logo stays hidden.
(01) Quotable — the word works on its own
(02) Current — it meets a feeling in the air right now
(03) Limited — visible edition, clear count
(04) Recognisable — typeset, navy, trema
