APOET Drop 001 Jolene editorial campaign

Jolene

Drop 001 / Sweatshirts & T-Shirts

Even though I can.
My happiness depends on me.

Drop 001 — The Jolene Series

Three Designs. Two Garments. Three Colors.

APOET concentrates on the essentials: heavyweight sweatshirts and oversized T-shirts. Drop 001 carries three graphic treatments — each cut in both garments and released in three colors — eighteen pieces in total.

3 designs × 2 garments × 3 colors = 18 pieces

APOET Jolene heavyweight sweatshirt — Drop 001

JoleneSweatshirt

400GSM / Boxy Fit / Screen Print

JOLENE front / clean back

3 Colors
€180.00
APOET Jolene oversized T-shirt — Drop 001

JoleneT-Shirt

280GSM / Oversized / Screen Print

JOLENE front / clean back

3 Colors
€95.00
APOET My Happiness Depends On Me heavyweight sweatshirt — Drop 001

My Happiness Depends On MeSweatshirt

400GSM / Boxy Fit / Screen Print

Small front / JOLENE back

3 Colors
€180.00
APOET My Happiness Depends On Me oversized T-shirt — Drop 001

My Happiness Depends On MeT-Shirt

280GSM / Oversized / Screen Print

Small front / JOLENE back

3 Colors
€95.00
APOET Even Though I Can heavyweight sweatshirt — Drop 001

Even Though I CanSweatshirt

400GSM / Boxy Fit / Screen Print

JOLENE front / statement back

3 Colors
€180.00
APOET Even Though I Can oversized T-shirt — Drop 001

Even Though I CanT-Shirt

280GSM / Oversized / Screen Print

JOLENE front / statement back

3 Colors
€95.00

Drop 001 — Lower Half

Matching Sweatpants.

Cut from the same heavyweight loopback as the sweatshirts and released in the same three colors. No statement, no graphic — only a small APOET mark on the left thigh.

APOET sweatpants Washed Black with small APOET logo — Drop 001

SweatpantsWashed Black

400GSM / Relaxed Fit / Screen Print

Small APOET mark / left thigh

€150.00
APOET sweatpants Vintage White with small APOET logo — Drop 001

SweatpantsVintage White

400GSM / Relaxed Fit / Screen Print

Small APOET mark / left thigh

€150.00
APOET sweatpants Warm Sand with small APOET logo — Drop 001

SweatpantsWarm Sand

400GSM / Relaxed Fit / Screen Print

Small APOET mark / left thigh

€150.00

The Weight of Words

Apoet is a study in garment architecture. We focus on the physical weight of heavyweight cotton—the way it drapes over a frame, the way it holds its shape against the world. Our first drop, Jolene, places words where they matter: chest, back, or both.

(01) Sweatshirts & T-shirts only

(02) 3 designs, 3 colors per drop

(03) Front, back, or all-over statements

(04) Produced in limited editions

APOET campaign shot in a brutalist concrete space with two models
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